You have easier ways of building your small business than you probably think you do. You’ve got a stable base of customers and this means that things are much easier for you than they would be if you didn’t have that. You will be able to spend more money and time finding new customers.
While it is important to keep doing your marketing and promotions so that you can keep attracting a steady stream of customers but you shouldn’t only be doing this. Have you ever thought about expanding the products and services that you offered to previous customers? You can also create a plan that will include funnels for Internet marketing and finding existing customers so that they can visit you online. There are many ways to integrate your offline business with your site for increased sales and growth.
Undoubtedly, you probably have something else you can promote to your clients on the backend. If you weren’t aware of it, your existing clients are also the best potential customers you can have. Since they’ve already done business with you, they are more open to the idea of doing it again. Your future offers will be received a lot better by people who have had a positive experience with you in terms of value and service. However, it is imperative you only send out great offers because you don’t want to ruin the relationship. This method can be employed offline and online, as it has been employed in the real world for many years and has generated a lot of success. Many decades have proven that direct mail offers can be very successful.
It’s important to make sure that your site can convert well while you work to increase the business flowing to your website. Every site needs higher conversions and the path for this is usability. Your bounce rate is a way to see where you stand currently. Then you need to track how much time traffic spends on your site and whether they ever go past the page on which they’ve landed. Every page needs to be easy for your customers and readers to use.
Your contact page is just an example of this; make sure that the page has your phone number prominently displayed on it. You might even be able to further optimize the potential to get calls by using a link that helps someone call you by making just one click. Clicking to call is a smart phone feature and it will encourage people to call.
Creativity is important; it’s just as important as your not allowing nervousness to keep you from marketing your site to potential buyers. A great technique for improving your business is to tell buyers about sales, special offers and big discounts. Ask if the person wants to know more and if the answer is in the affirmative, give them something that contains your URL like a flier or a business card. The flyer is best because you can place bullets on it and it will be part of your marketing. The flier is also bigger and is less likely to get lost or to be forgotten about. This is just one instance of how you can encourage people to visit your website. Then, give them something great as an enticement to join your email list.
If you want to expand your business, regardless of the tough economy, then you need to decide to do it. Where there’s a will there’s a way and it applies to finding business solutions as well. If you read the news every day you will find it filled with the negativity that is characteristic of the business community. You want to avoid ending up in the same boat because it will ruin your confidence and creativity.