By Mike Zupp
Have you heard about LinkedIn? If you’re running a business, then I’m sure you did. LinkedIn has made a big splash in the business world and is considered to be the social media site for business professionals.
The secret to success with LinkedIn is topping the search results within this medium. But how can you ensure that your profile appears at the top of the search rankings? Well, I’m going to share some important key points that can lead you to the top of LinkedIn search results.
The first thing that you should to realize is the influence of keywords. Basically, a LinkedIn profile that is strategically sprinkled with the keywords that you want to rank for will guarantee that you show up at the top of the search rankings. There are five areas in your LinkedIn profile that needs to contain your chosen keywords:
The first area is the “headline”. The headline must convey to people how you can assist them. It should introduce them to the products and services that you offer. Make it a brief, clean and compelling headline. Your headline should explain what you do, including the benefits of connecting with you. Incorporate keywords when constructing your headline. This will increase your search rankings. The second and third areas are the “current work experience” and “past work experience” sections. Inserting keywords in these areas will make your profile relevant, thus increasing your position in the search results. If you have a particular keyword that you want to use for your niche, you can also add it to this area.
The next area is the “summary”. Summary is an integral part of your profile. It is the section, you need to describe to people “who you are, what you do, and how you can help them”.Don’t posts summary that looks like a resume that lists all your achievements. People are after in knowing who you are, so as much as possible, try to post personal things.
When doing your summary, try to scatter your keywords so you can enhance your chance of ranking high. In addition, always keep in mind that the reason of the summary is to increase your credibility, so be sure to take your time in writing it.The first part of your summary should tell the people who your are. Thus, you have to write something about yourself. Share your goals and the things you are passionate about. Continue your summary in a new paragraph to explain what you do, by telling who you help. Elaborate in this section but keep it brief. Then the last section is where you tell them how you can help them. Make sure to include your contact information here as well.
The fifth area in your profile that should contain your keywords is the “specialties” area. Instead of following a sentence format, try to list your specialties on top of each other. However, when adding your keywords to this field in this manner, you need to make sure to keep them readable and relevant.
Keywords are extremely vital to increase your chances of getting to the top of the LinkedIn search results. These easy tips will guarantee that your profile includes the right keywords in the right places. It will definitely be much to your advantage if your profile appears at the top of the LinkedIn rankings because this will increase your credibility as a business professional-likewise, this can undeniably aid you even land a top-notch, long sought-after job!