I am one of the many that bought the iPhone 5. I think it is such a valuable productivity tool that the additional cost over 2 years is more of an investment. I can deposit checks with my iPhone instead of driving to the bank each week. That saves auto costs. I can comparison shop at stores. Best Buy and Sears have both honored price match with my iPhone’s Amazon price. That saved me $200 on a home theater system for my folks. I am able to store countless photos of my daughter to share with others. The maps app saves driving expenses by giving nearby solutions with efficient routes.